Question: In the R . H . Frank article, the author stated: NOT incurring a cost is the same as getting a benefit and NOT getting

In the R. H. Frank article, the author stated: NOT incurring a cost is the same as getting a benefit and NOT getting a benefit is the same as incurring a cost. Did Frank think this was a true or a false statement?
Frank thought this was a true statement
Frank thought this was a false statement
Neither A nor B is true
 In the R. H. Frank article, the author stated: NOT incurring

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