Question: In the recorded session, I begin by talking about the case situation ( in lieu of a case statement ) , which is a production
In the recorded session, I begin by talking about the case situation in lieu of a case statement
which is a production planning problem for a manufacturing startup I present the original
optimal solution with a contribution of $K which turns out to be a really bad solution
even though it is optimal After that, I present two alternative solutions, each of which favors
one of the two products your company makes. While the LP formulation was set up to maximize
contribution, you also had to consider capacity utilization both actual and the need for a pattern
of increasing utilization costs and borrowing how much of the lineofcredit LOC is
available as a safety net and market penetration total sales and an increasing volume of sales
from month to month I am not claiming these are the two best solutions, but they are two
different solutions and you have to pick one of them.
You must listen to that recording and then decide for yourself which one of the solutions you
would recommend, based on the criteria I present. Both solutions are better on some criteria, and
worse on others. You must make tradeoffs to pick your solution. Once you have done that, you
must write up your recommendation in a onepage summary.
One note: many students think producing the product DL is the more important idea because it is
used to treat AIDS patients. That is one of the solutions that is presented, but you cannot choose
that solution based on the ethical argument. Producing DL has serious financial risks for the
company, and if you select that solution which also has some significant rewards you must do
so based on a financial argument. I am not saying the ethical argument is not important, but it is
equally important that your company stay solvent. If your company goes bankrupt, the product
will be off the market for years as the legal issues are straightened out, and that wont help
anyone.
The margins of the paper can be no less than one inch all the way around. The typeface may be
no less than point, and you must use a normal typeface Times New Roman, or something
like that The paper should be singlespaced. Grammar and spelling will be graded. The
outline for what you must write follows:
Begin by telling me which of the two solutions make no DL or make all DL in January you
choose, saying simply I recommend we You should not include the quotation marks and
fill in the with the solution No DL or All DL in January you recommend.
Start a new paragraph and for each of the criteria listed above contribution capacity utilization,
cost and borrowing, and market penetration explain to me which solution is better for that
criterion. Repeat that for each criterion. In this paragraph, you must provide some data as part
of the comparisons.
In the final paragraph, consider the criteria as a group and explain why your preferred solution is
overall the best. This will force you to make some tradeoffs give up something on one criterion
to gain on another so be sure you make it clear what the tradeoffs are and why they were
acceptable to you.
To write a onepage summary, start by writing a two page summary, including everything you
want to say. Then go back and start editing and deleting until you get it down to one page.
As for grading, as noted, I will take off points for misspellings, misuse of words and poor
grammar nounverb agreement, undefined pronouns, and misuse of punctuation, to list only a
few possibilities Think of this as a professional document, one you are handing to your boss.
As always, think of your boss using your onepage summary to defend your recommendation to
another person. You must provide a clear, wellexplained defense of why your preferred
solution is the better solution.
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