Write sentences for the long-term direction and strategic path that management intends to follow. "Where we are headed?" and should explain why the direction in which you intend to point the company makes good business sense. Your strategic vision statement should describe the kind of company that management is trying to create and the market position you are trying to stake out. You may want to summarize the essence of your strategic vision with a phrase or company slogan.

As EPS and ROE have declined over the past three years, this company has to improve these two figures. We must raise the Stock Price to gain the trust of customers, pursue profits by improving the company's trust. Expend recognition by expanding advertisements and increasing revenues and sales.