In the Star Wars world, Jedi can influence and even manipulate the target subjects on how they
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Question:
In the Star Wars world, Jedi can influence and even manipulate the target subjects on how they perceive things and the situation surrounding them. This is called the "Jedi mind trick."
In marketing, marketers use positioning strategy to influence the consumer on how they perceive the productservice offerings.
Thus, positioning strategy is like the Jedi mind trick, with an emphasis on influencing, and not on manipulating.
True
False
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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