Question: In the strategy development process, Shell Corp. applies a top - down approach that involves asking various what if questions to anticipate plausible futures

In the strategy development process, Shell Corp. applies a top-down approach that involves asking various "what if" questions to anticipate plausible futures and generate multiple strategic plans. This best illustrates ________.
Question 9Answer
a.
informal strategic planning
b.
bottom-up strategic thinking
c.
emergent strategy
d.
scenario planning

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