Question: In the target marketing process, marketers first A . position a product B . divide the market into segments based on customer characteristics C .

In the target marketing process, marketers first
A. position a product
B. divide the market into segments based on customer characteristics
C. select one or more segments as target markets
D. develop a product to meet the needs of a specific market segment
E. identify a market that is likely to buy a product
In the target marketing process, marketers first A. position a product

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