Question: In the toothpaste industry, three brands make up a majority of the U . S . market: Crest, Sensodyne, and Colgate. These brands all offer

In the toothpaste industry, three brands make up a majority of the U

.

.

market: Crest, Sensodyne, and Colgate. These brands all offer tooth

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whitening options, contain fluoride, and are marketed as promoting oral health and fresh breath. Which is NOT an answer as to why rivalry among existing competitors is high for the toothpaste industry?

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