Question: In the U . S . , when J Crew researches their image among their target, they get high scores on individualism. J Crew views
In the US when J Crew researches their image among their target, they get high scores on individualism. J Crew views this as a positive since Americans value individualism. In Brazil, where J Crew has a strong presence, market research indicates that they also get high scores on individualism. This is seen as a negative, as Brazilians are a more collectivistic society. Which form of equivalence does this evoke?
Same operational definition
Same function
Same difference
Same interpretation
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
