In the United States in 1915, technology merged with the "back to nature" movement, leading to the motorhome's innovation. The elimination of tents and the evolution of the RV we know today as a modern, convenient space usable at any time. 

Airstream towable trailers have been a popular lifestyle choice for many Americans regarding campers and RVs. They are distinct in several ways and pride themselves on their differences as the reason to purchase an Airstream rather than another RV. 

This article below discusses what makes Airstreams better than its competitors and debunks any misconceptions buyers may have about their products. 

https://www.airstream.com/blog/9-reasons-you-dont-want-an-rv-unless-its-an-airstream/ 

Exercise:

Create 3 perceptual maps that compare Airstream with their competitors listed below: 

• Airstream 
• Forest River RVs 
• Winnebago 
• Newmar

You will create 3 unique perceptual maps using the top differentiators in the product category and use those differentiators as scales along the X & Y axis of the perceptual map. The differentiators in the category should focus on the VALUE the product/product category creates

Answer rating: 100% (QA)

Perceptual Map 1 Design Aesthetics vs Affordability XAxis Horizontal Design Aesthetics Left side Sle... View the full answer