In the Wine Pricing case, subjects are asked Please write down the first word that comes to mind when you hear the brand name in this new wine advertisement This is an example of a ( n ) Group of answer choices metaphor analysis word association open ended question multiple choice question closed ended question

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Question: In the Wine Pricing case, subjects are asked: Please write down the first word that comes to mind when you hear the brand name in

In the Wine Pricing case, subjects are asked: "Please write down the first word that comes to mind when you hear the brand name in this new wine advertisement.

This is an example of a

(

)________.

Group of answer choices

metaphor analysis

word association

open

-

ended question

multiple choice question

closed

-

ended question

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