Question: In the X - Pack case study about the development and marketing of a smoking cessation aid, the National Institute of Health funded a study

In the X

-

Pack case study about the development and marketing of a smoking cessation aid, the National Institute of Health funded a study to evaluation the acceptability and efficacy of the

x -

Pack. Which step in the social marketing process did that fulfill?

Exchange theory

Competition

Marketing mix

Consumer orientation

Continuous monitoring

Segmentation

In the X-Pack case study about the development and marketing of

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