Question: In their 2 0 1 5 HBR article, Winter & Govindarajan explain that the problem is that multinational companies are starting to realize that developing

In their

2015

HBR article, Winter & Govindarajan explain that the problem is that multinational companies are starting to realize that developing new products in and for emerging markets will allow them to outperform local rivals and undercut them on price

and even disrupt Western markets. However, most struggle to create those products and then sell them in the developed world. True or false?

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