In this activity I provide you with a small case where we talk about the marketing of a consumer or service company (Amazo -Retailer- / Disney -Enterrtaiment-), where the 4ps are described at some point in the case. With this material, the students will make a matrix of 4 quadrants where a P will be placed in each quadrant and the student will fill in each of them, the information that corresponds to each P or governing axis of marketing.