In this activity, you will plan a print ad using a creative brief. OliveFashun is in the business of manufacturing fashionable athletic wear. The business has not been doing well recently, and is looking at a rebranding exercise. It is also launching a new style of pants. Look at the details given in the creative brief below. Then write a headline and body copy for a print ad. Creative Brief Print Ad Client / Client contact information: Client: OliveFashun Contact Information: Phone: (3xx) 555-1212 Name of Project: Rebranding OliveFashun Prepared by: Emmanuel Walker Background / Overview: OliveFashun is known to be a trend leader in the fashion industry. However, the company has been plagued by quality issues, because it grew from small beginnings (supervised by the founder personally) into a large company managed by many people from various locations. OliveFashun is launching a new style of pants made from a high-tech fabric. A key feature is that the pants are seamless. Another key feature includes added stretch, which makes the pants supportive and slimming. Several high-tech features make the pants easy to clean and prevent them from taking on gym bag odors. The project is to create an ad campaign to launch the new pants emphasizing the key elements: seamless pants, high-tech fabric, and supportive and slimming. The goal is to bring back former OliveFashun customers, and to attract new users by highlighting the product features. To brand the new line, the company is interested in running a social media campaign along the lines of Show us YOUR OliveFashun stretch as a way to get the public involved, and to prove how well the pants fit and perform. What is the objectivethe purpose of the ad? Rebrand OliveFashun pants as a dependable, comfortable, and fashionable choice for men who are activeespecially those interested in yoga, Pilates, and other athletic pursuits. Encourage purchasers to submit photos or videos of themselves on social media, showing off their active lifestyles and the pants. Target audience for ad: This ad should appeal to men between 35 to 45 years of age who care about fitness and fashion. OliveFashun is an aspirational brand, so the ad needs to focus on lifestyle, friends, etc. The ad needs to convey the idea that OliveFashun high-tech pants allow you to confidently do yoga, hang out with friends (without any worry about smelly gym clothes), and look good doing it. Persuasive statement (the reason why this ad is necessary): Wearing OliveFashun athletic pants will give you confidence, make you look good, and give you a comfortable fit that keeps fresh all day. Supporting reasons why the consumer should believe this ad and buy this product: Example: The fabric is high tech (infused with colloidal silver). The fabric has a high level of stretchand this makes the pants supportive and slimming. The pants are seamless; therefore, its nearly impossible to split or tear your pants. Real users Show Their Stretch in social posts about the pants. Final thoughts: What else can you say that will assist creative development? OliveFashun is a brand appreciated by Young Hollywood and others in the public eye. Ordinary men aspire to feel special and attractive, and to emulate the lifestyles of celebrities. OliveFashun pants lets men feel good while they look good.