In this activity, you will write an initial analysis for the Toys R Us Case Study in your Harvard Course Pack.

For you to start thinking about your responses, here is the prompt:

1. Analyze whether Toys R Us has a sustained competitive advantage in Canada. Note you need to apply the VRIO framework for this analysis.
2. Write a report of your VRIO analysis, described in 500 words.

Purpose: Formative Assessment, Analysis, Critical Thinking Addresses the VRIO by naming the concepts and addresses the key questions. Answers are written using complete sentences.

1.) Question of value - Does the resource increase customer willingness to pay (value) and/or lower costs?

2.) Question of rarity - Do competitors possess same or similar resources? (If so name them)

3.) Question of imitation - Do competitors face a cost disadvantage of copying or substituting the resource?

a. Mention the barrier to imitation - legal, unique historical conditions, causal ambiguity, social complexity.

4.) Question of Organization - Is the firm organized to exploit the resource?

a. Assess the structure, controls, leadership and culture of the organization to leverage the resource.