In this activity, you will write an initial analysis for the Toys R Us Case Study in your Harvard Course Pack.

For you to start thinking about your responses, here is the prompt:

Analyze whether Toys R Us has a sustained competitive advantage in Canada. Note you need to apply the VRIO framework for this analysis.

Submit a written report of your VRIO analysis, describe within 500 words

Toys R US VRIO Analysis:

Question of value - Does the resource increase customer willingness to pay (value) and/or lower costs?

Question of rarity - Do competitors possess same or similar resources? (If so name them)

Question of imitation - Do competitors face a cost disadvantage of copying or substituting the resource?

Mention the barrier to imitation - legal, unique historical conditions, causal ambiguity, social complexity.

Question of Organization - Is the firm organized to exploit the resource?

Assess the structure, controls, leadership and culture of the organization to leverage the resource.

Addresses the VRIO by naming the concepts and addresses the key questions