Question: In this assignment, learn from the example of a sentiment analysis to give you a better grasp of dealing with unstructured data. Part I. 1

In this assignment, learn from the example of a sentiment analysis to give you a better grasp of
dealing with unstructured data.
Part I.
1. Discuss the importance of unstructured data in understanding customers behaviors, actions,
pains and gains in much greater depth?
2. How can you use unstructured data to improve products and operational effectiveness?
3. How can unstructured data help the firm spot upcoming emerging trends, before they show
up on the firms CRM systems?
4. Discuss the controversy regarding the value /effectiveness of the Net Promoter Score (NPS).
What problems does HBR version of NPS 3.0 solve?

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