Question: In this assignment, we need to outline an analytics-based strategy to optimise the digital marketing campaign of Swiggy, a popular food ordering and delivery platform

In this assignment, we need to outline an analytics-based strategy to optimise the digital marketing campaign of Swiggy, a popular food ordering and delivery platform in India.

1) Choose any one of these analytics properties to strategise - website, app, social or SEO.

2) Map the objectives with the measures and performance.

3) Evaluate the criteria for success.

4) Describe the attribution model(s) that is/are best suited to map conversion across various digital platforms for the company.

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