Question: In this assignment, you will outline an analytics - based strategy to optimise the digital marketing campaign of your company or the digital marketing campaign

In this assignment, you will outline an analytics

-

based strategy to optimise the digital marketing campaign of your company or the digital marketing campaign of Swiggy, a popular food ordering and delivery platform.

Consider these as you outline the brand's strategy:Choose any one of these analytics properties to strategise website, app, social or SEOMap the objectives with the measures and performance.Evaluate the criteria for success.Describe the attribution model

(

)

that is

/

are best suited to map conversion across various digital platforms for the company.Evaluate the criteria for success.

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