In this assignment, we work as a group to analyze strategies and evaluate performance based on the McDonald's Corporation case study. Here is what your group will do:

• On your own, read and review:
  • How to Conduct a Case Analysis (pp. 460-470)
  • Rothaermel, F.T., & Kim, J., (2017) McDonald's Corporation. HBS No. MH0050. Boston, MA: Harvard Business School Publishing.
  • Chapter 1-10 of the Rothaermel text.
• Next, use the Group Work Discussion to begin drafting out the following prompts:
• • Analyze the firms current business-level and corporate-level strategies:
    • Business-level strategy (product market positioning).
    • Corporate-level strategy (diversification).
    • International strategy (geographic scope and mode of entry).
    • How are these strategies being implemented?
  • Analyze the firms performance:
    • Use both financial and market-based measures.
    • How does the firm compare to its competitors as well as the industry average?
    • What trends are evident over the past three to five years?
    • Consider the perspectives of multiple stakeholders (internal and external).
    • Does the firm possess a competitive advantage? If so, can it be sustained?