In this assignment, you are required to formulate responses to the questions presented at the end of the case. While doing so, you are required to connect your responses to the motivation theories we have discussed in this course.

Word limit 1000.

Please read the case from Mini case - Goals Revisited

In 2010 the CBCs The Fifth Estate profiled Peter Nygard, founder and CEO of Nygard, a successful clothing retailer catering largely to working-age women. The documentary, titled Larger Than Life, presented an unflattering portrait of an abusive, egotistical sexual predator who had difficulty reigning in his prodigious temper. Although Peter Nygard himself disputes some of the content presented in the documentary, several different people reported that he was fond of telling employees I am God here while making difficult and sometimes impossible demands. Peter Nygard owns a large estate in the Bahamas that is used to entertain. In one example of goal setting Nygard style, the CBC reported that Nygard had asked that groundskeepers ensure mosquitos were controlled in the resort through fogging and other chemical controls. The tennis courts were especially prone to mosquitos, and Peter had instituted a simple system: Every time a guest was bitten by a mosquito while playing tennis he would fine the groundkeeper on shift at the time. Fines ranged from $5 to $15 per incident. This incentive system was ultimately deemed illegal, because multiple fines might easily result in employees making little to nothing for their work. In interviews collected by the CBC, some employees commented that the complex system of fines (of which the mosquito fines were just one example), combined with the vulnerability of the workers and Peters frequent rages and abusive behaviour, created working conditions comparable to slavery.

Question: Using goal-setting theory as your framework, devise an incentive system that would maximize performancein this case meaning careful attention to mosquito control. Explain and justify your strategy.