In this assignment you will create a Social Media Strategy for Waterloo Brewing Company. You have already completed an experiential/ attraction event for Waterloo Brewing now continue to work with this known brand to develop a social media strategy.

This assignment is to be completed individually. Use this assignment to consolidate your understanding of our discussions of social media in class. This assignment will be marked based on the requirements below.

Your Senior Market strategist has asked you to update and redesign the social media plans for the post pandemic market. They are looking for social media to help give them brand recognition in the craft brewery market.

The goal is to walk through the process/steps of creating a Social Media Strategy that you will share with your senior advisor:

Analysis: What data you will collect from the consumer and how will it be used to help you understand the consumer and create your marketing plan.

Goals and objectives, (include the SMART goals test): State the goals and objectives and how they will be addressed through your social media campaign.

SWOT: Complete a SWOT analysis of your plan.

Target Market: Provide the demographic (age, income, communication preference, housing) Psychographics, geography.

1. What social media platforms that you will use that best suits the target market.

2. Give full reasoning why you have chosen those platforms and activation (timing on execution)

3. Provide a 1 month schedule of your posts on social media with timing for each post. Provide at least 3 samples of these posts.