Question: In this assignment, you will reflect on effective branding techniques. https://static1.squarespace.com/static/57b27c5be58c62b96df66901/t/57c72fe403596e46581ab2b1/1472671720517/the-brand-gap-14630.pdf After reading The Brand Gap, respond to the following questions: According to the presentation,

In this assignment, you will reflect on effective branding techniques.

https://static1.squarespace.com/static/57b27c5be58c62b96df66901/t/57c72fe403596e46581ab2b1/1472671720517/the-brand-gap-14630.pdf

After reading The Brand Gap, respond to the following questions:

  • According to the presentation, what is a brand?
  • What company stands out to you as being successful with its brand? Why?
  • What has the company done to successfully establish its brand?
  • What has the company done to build relationships with its customers? What effect has this had on the company's brand?

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