In this assignment, you will utilize brainstorming techniques learned in Unit 2 and apply principles of colour theory from Unit 3 to establish the foundation for a compelling visual piece. This process focuses on ideation, concept development, and planning, not the final design. You will create an infographic later in this course (Module 4 - Assignment 2) intended for use in both digital and printed marketing materials. Objectives: In this assignment, you will: Utilize brainstorming techniques from Unit 2 to generate ideas for your infographic. Apply the principles from Unit 3 on colour theory to guide design decisions. Conduct research on Canadian festivals with a chosen theme focus. Develop a concept that appeals to a broad demographic or specific audience segment, considering cultural diversity. Maintain consistency with the Travel Canada brand identity, including the logo and main colour theme. Instructions: Task 1: Brainstorming Session Select two brainstorming techniques from Unit 2, such as Mind Mapping, Mind Dump, Mood Boards, or Sketching, that you believe will be most effective for this project. Use the chosen techniques for an individual brainstorming session. Focus on uncovering different aspects of Canadian festivals to highlight in your future infographic. NOTE: You can use external tools