Question: In this assignment, you'll explore how managers nurture innovation. Is it enough simply to hire a bunch of creative people and put them together in

In this assignment, you'll explore how managers nurture innovation. Is it enough simply to hire a bunch of creative people and put them together in a room?

First, watch ABC Nightline's, The Deep Dive (Links to an external site.). In the video, you'll take a tour of IDEO, one of the worlds leading product development firms, to look for clues regarding IDEOs innovation system.

Next, identify the ways in which IDEO fits the mold of an innovative organization. Refer to Exhibit 7.1, and highlight at least two structural variables and at least two cultural variables, providing evidence from the video. In your response, please organize your observations with headings and bullet points as follows:

Structural Variables

Cultural Variables

(200-400 words)

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