Question: In this discussion, discuss a brand that does or does not suffer from marketing myopia as described in the Levitt article. Go deeper into the

In this discussion, discuss a brand that does or does not suffer from marketing myopia as described in the Levitt article. Go deeper into the analysis of this brand and address whether or not the brand suffers from the "new marketing myopia" as described in the Smith, Drumwright and Gentile article.

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