In this exercise, students examine the process of devising a new product concept for an established product.

Step 1: Backpacks have been used without innovation for decades. List features common to all backpacks.

Step 2: List known innovations in backpack technology. How did these innovations improve the backpacks functionality or user enjoyment?

Step 3: Brainstorm a list of the common complaints associated with backpacks. Brainstorm a list of the desirable features.

Step 4: Design a new backpack. What features did you include? How do these features add value to the backpack user?

(200-300 words)