In this learning activity, we will develop skills related to defining the concepts of business, mission, and goals, and explaining why they are important in organizations. Think of yourself as an organization - you have a mission, a vision, values and tactics at your disposal to reach your objectives. Organizations are no different, and planning on how to use all of the marketing tools that we have worked on this term is the first step they take towards optimizing their success. Use the template below to develop a marketing strategy for YOU as an organization. Kind of Factor Location of Factor Unfavourable Favourable My Strengths: My Weaknesses: Situation Analysis (SWOT) Internal: Me Personality Formal Education Job Experience Motivation Opportunities For Me: Threats Affecting Me: External (My World): Economic Technical Legal Personal Goals: My Goals Upon Graduation PLANNING PHASE Job Description: My Desired Position Industries: My Target Industries, Organizations, and Locations Organizations: Focus and Goal Setting Geographical Areas: Personality: Education & Experience: My Uniqueness (Points of Difference) Other: My Positioning How | Compare to Other Job Applicants