In this module, we learned about how a business utilizes its website for marketing purposes as well
Question:
In this module, we learned about how a business utilizes its website for marketing purposes as well as for business purposes which includes communicating with investors and managing its public image. Given the importance of this valuable asset, the company must be able to protect valuable online information and reduce the impact of privacy issues, identity theft, and online fraud.
To complete this discussion, pick one of these companies: Chevron, General Motors, or Procter & Gamble, and explore their website to answer each of the below questions. Many times, the following website sections will contain the type of information required: about us, corporate governance/leadership, investor relations, sustainability/social responsibility, and media relations. If any of the pages or sections are not made apparent, you could also search for information using the company's search box which will sometimes provide a link to a page several layers into their website.
Enter the discussion and post your thread which should contain a separate, numbered response to correspond to each of the following items:
- Evaluate the company's website and describe how it is used for marketing products and services, communicating with investors, managing the company's public image, and recruiting new employees. Based on your review, describe at least one improvement you would recommend the company make to its website.
- Describe the effectiveness of your focus company’s current social media activity, which might include Facebook, Twitter, Pinterest, or YouTube.
- What type of computer threats could arise that would affect the image of your company? What measures could they take (or have they taken) to prepare/prevent this?
Management Accounting
ISBN: 9780730369387
4th Edition
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey