Question: In this module, we will look at the business model your selected company uses and analyze its business-level strategy to see if it is appropriate
In this module, we will look at the business model your selected company uses and analyze its business-level strategy to see if it is appropriate for the strategic position. If your firm is a large multi-business entity, you will need to choose one of the major businesses (strategic business unit, or SBU) of the firm for this analysis. In prior chapters, you collected information about this firms external environment and some of its internal competitive advantages. Using this information and any other you have gathered, address the following questions based on Google Classroom.
- Does your selected business have differentiated products or services? If so, what is the basis for this differentiation from the competition?
- Does your firm have a cost-leadership position in this business? If so, can you identify which cost drivers it uses effectively to hold this position?
- What is your firms approach to the market? If it segments the market, identify the scope of competition it is using.
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