In this off$-$site activity you will analyse the marketing strategy of a local retailer of your choice.

Done in groups or individually, this assignment will give you some real$-$life experience and allow you to critically evaluate the strategy the retailer has adopted to attract and meet the needs of their target market.

Choose a retailer $($a shop, big box store, chain, restaurant, bar, etc$)$ and visit the establishment. During your visit, examine the business and answer the following questions.

$1.$ Which retailer did you choose?