In this off$-$site activity you will analyse the marketing strategy of a local retailer of your choice.

Done in groups or individually, this assignment will give you some real$-$life experience and allow you to critically evaluate the strategy the retailer has adopted to attract and meet the needs of their target market.

Choose a retailer $($a shop, big box store, chain, restaurant, bar, etc$)$ and visit the establishment. During your visit, examine the business and answer the following questions.

$1.$ Which retailer did you choose?

$2.$ Describe in detail the following components of the retail marketing mix:

Refer to the information on the next page to help you.

a$)$ Place $($site location$)$:

b$)$ Brand identity:

c$)$ Atmosphere:

d$)$ Merchandise $($or product$)$ assortment:

e$)$ Price:

f$)$ Promotion $($marketing communications$)$:

$3.$ What is this retailer$$s unique selling proposition $($USP$)?$

$4.$ How was the service you received? How did it affect your experience with the brand?

$5.$ Did you notice any variability in service delivery? Explain.