Question: In this part, we need to write the place ( marketing mix) of Booster Juice in South Korea . Explain your best entry mode selection

In this part, we need to write the place( marketing mix) of Booster Juice in South Korea. Explain your best entry mode selection (different types of modes of entry are exporting, licensing, franchising, wholly owned subsidiary, joint venture, strategic alliance) and discuss the cost, control and risk associated with your decision. Also discuss port selection, mode of transportation selection, packaging, documentation needed, typical retail outlets, product sales by middlemen and competitors distribution (in South Korea). Will your distribution be intensive, selective, or exclusive and why?

the mode of entry we chose is franchising

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