In this phase of your Capstone Project, you will construct a draft of the financial aspects of your project.

Complete a $3-5$ page draft of the financial aspects of your Capstone project. This assignment should include the following:

$1.$ Appraisal of your project$$s financial health by evaluating data derived from

management and managerial accounting practices and functions.

$2.$ Assessment and interpretation the financial statements and information to

determine its financial position and health.

$3.$ Evidence of application of analytical models used to evaluate financial

performance.

Requirements:

All points miust be adressed.

$$ Length: Financials: $3-5$ pages

Topic of Capstone Project:

I am proposing a digital marketing strategy to increase sales for my retail corporation that specializes in selling household and personal care products. As a dynamic and forward$-$thinking organization, my corporation recognizes the importance of leveraging digital channels to reach a broader audience, engage with potential customers, and drive revenue growth. In this proposal, I will outline a comprehensive digital marketing strategy that addresses the challenges and opportunities in the current market landscape, aligns with my corporation$$s mission and values and delivers measurable results. I am passionate about digital marketing and its potential to transform businesses. I have a deep understanding of the latest trends, tools, and best practices in

this field, and I am eager to apply this knowledge to help my corporation achieve its sales objectives. The focus of this proposal is to address the challenge of increasing sales for my corporation. By implementing a digital marketing strategy, we can tap into the vast potential of online channels to reach a wider audience, generate leads, and convert prospects into loyal

customers.

The proposed digital marketing strategy includes the following components. Search engine optimization $($SEO$),$ optimizing my corporation$$s website and content for search engines to improve visibility, drive organic traffic, and generate leads. Social media marketing, leveraging social media platforms to build brand awareness, engage with customers, and drive sales. Email marketing, implementing a targeted and personalized email marketing campaign to nurture leads, build relationships, and drive conversions. Content marketing, creating high$-$quality, relevant, and engaging content to attract and retain customers, establish though leadership, and drive sales. Paid advertising, utilizing pay$-$per$-$click $($PPC$)$ and display advertising to reach a wider audience, generate leads, and drive sales. Lastly, analytics and reporting, implementing a data$-$driven approach to measure and optimize the effectiveness of the digital marketing strategy, and reporting on key performance indicators to demonstrate ROI.

Some tips from my professor for this assignment!

You need to identify the total budget for your Project. Then you need to highlight in Dialogue Fashionhow you will be spending your Project dollars on an Annual basis and then show that spend for the remainder of $2024$ and for all of $2025$ in an Income statement. You then need to identify all of the financial benefits on an Annual basis that your Project will generate over the remainder of $2024$ and $2025$ in an Income Statement. You do NOT; I repeat, you do not need to post the overall financials of your organization. I only want to see the financials that relate to your project $($ i must determine this in this weeks assignment$)$

Based on your Annual Totals, you will create your Income Statement with the Annual totals that will cover July $2024$ to August $2025.$ For example, if you have $$4,000$ a month in additional salaries because of your Project, in the Income Statement, you will show salaries as $$48,000($$$4,000$ x $12$ months$).$

Between the Income Statement $($Balance Sheet if required$),$ you need to create a minimum of $5$ new pages just for the Financials. You basically need to highlight all of the costs of your Project versus all of the financial Benefits of your Project.