In this research proposal, the focus will be on addressing a business problem related to the marketing functional area as Tech Innovators expands into the Indian market. The objective is to understand the cultural dimensions, social norms, and consumer behavior in India to tailor entry strategies effectively. By conducting comprehensive research, the aim is to inform decision$-$making and contribute to the successful market entry of Tech Innovators in India. This proposal will explore the intricacies of the Indian market and provide insights into how the company can align its marketing strategies with the preferences of Indian consumers. By leveraging academic literature, case studies, and industry insights, this research will assist in developing a robust marketing strategy that resonates with the target market in India.