Question: In this round, you will create a second search ad campaign for the American Dream Messenger. You should also optimize your search ad campaign from

In this round, you will create a second search ad campaign for the American Dream Messenger. You should also optimize your search ad campaign from the previous round. Your Round 1 search ad campaign will have a new goal focused on cost-per-click. * Optimize your search campaign for the American Dream Backpack from Round 1 in order to obtain your new goal to reach a cost-per-click (CPC) benchmark. You should still try to improve your clicks goal. All goals should work together to help you increase your revenue through the American Dream line.* Create one new campaign for the American Dream Messenger with two ad groups and one ad per group. The goal of this campaign is to achieve a clicks benchmark.Tips for Success:* Stay organized with your keywords and keyword lists. You should have 40 or more keywords selected now across multiple lists.* If you choose to test new keywords for the previous rounds' backpack campaign, they should either add new keywords or remove ones they don't want and replace them. It is time to think critically about your keywords. Even with 40 or more keywords, they could perform poorly if the keywords are not competitive and have low monthly search volume.So.... how do you start.... * Your budget is now $2400 and you should currently have $1200 allocated. After working through the simulation round by completing the:Notifications HubKeyword Research and PlanningLanding Page Activity: American Dream BackpackLanding Page Activity: American Dream Messenger BagCampaignsAd GroupsKeywordsSearch AdsYour goal is to reach 800 clicks for the American Dream Messenger campaign and to optimize for 1500 clicks for the American Dream Backpack campaign. Use all of your $2400 budget.Consider your keywords. Are they relevant to the ad? Is your ad relevant to the landing page? How are your bids performing?Complete Round 2 and submit the following into D2L.* How much budget did you allocate? How much money did you spend? Did you spend all of your funds?* What were your clicks versus your goals? Did you meet your goals? If not, what is your process to analyze your results and what will you do differently to optimize your Round 3.

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