Question: In this section, explain environmental scanning, how it is done well and poorly, and what types of managerial dysfunctions there are. You may incorporate other
In this section, explain environmental scanning, how it is done well and poorly, and what types of managerial dysfunctions there are. You may incorporate other information from Lessons 1 and 2 from class. However, dont reference our class. Just present the topics in a logical fashion.
Lesson one is about
Strategic Decision-Making: Competitive Environment
Strategic Decision-Making: Events
What Is Blockchain
Business Strategy Overview
lesson two is about
Environmental Scanning
Macro External Environment
PEST
Micro External Environment Introduction
Scanning, PEST, and Dysfunction
Make this section general (meaning not about the cases that you read). Imagine that you are making a one to a two-paragraph statement about these topics to someone who doesnt know about them.
II. Evidence. Now that you have defined the issues in Section 1, tie in the evidence from the two cases to the material. Remember that as you provide evidence make sure you tie it in properly. For example, if you discuss efficient environmental scanning in Section I, then which case would give you the most to discuss? What specific actions did that company take that add credence to the fact that they efficiently scanned their environment, etc.?
III. Conclusion. In this brief section, reiterate what you told the reader in the first two sections. Dont write it all out. Give a good summary of the ideas from Section I and the evidence from Section II. My guess is that Section I should be about 30% of the total analysis, and Section II should be about 60% of the total analysis and Section III should be about 10% of the total analysis.
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