In this section, you will dive deeply into the retailer$$s current strategy, environment, and customers. Your objective here is to develop a research report that also includes significant analysis. At minimum, this section should include the following:

$$ Explore the Retail Marketing Strategy Analyze it$.($Chapter $1,2,$ and $4)$

$$ Explore the Channel Marketing Strategy Analyze it$.($Chapter $1,2,$ and $4)$

$$ Choose a geographic location where the retailer operates one ore more physical locations. Consider and evaluate the current retail trading area for the geography. What is your analysis of the area? Any tensions with any research you have conducted up to this point? $($Chapter $5)$

$$ Who is the retailer$$s customer?

$$ Who is$/$are the target market$($s$)$ for the retailer? Justify. How does the retailer position itself? What is the retailer$$s competitive advantage? Justify your responses. Do you believe these strategies are the correct one? Why or why not? $($Chapter $4)$

$$ What is the business mission? Conduct a situation audit. $($Chapter $4)$