In this Template's Perceptual Map for Harley-Davidson, you may include product categories. I entered the products below but I dont know what to include on the x and y axis.

Enter in the X axis and Y axis dimensions. For example, if developing a map for frozen foods your X axis could range from "low calorie" to "high calorie," while the Y axis ranges from "low cost" to "high cost."

Enter in the products you wish to compare; in the example, these products would be different brands of frozen foods available for purchase. After entering in the products, rate each factor on a scale of 1 to 9. In our example, extremely low calorie would receive a score of 1 or 2, and likewise extremely high calorie should receive a score of 8 or 9.

To enhance this analysis, you could mentally draw a line (or two lines) of best fit (through products) and identify areas along the line that do not have (in this example) frozen food products near the line. In this analysis, blank areas of the map are typically the most advantageous for new product creation. Any products that fall well above or below the line, may be over or under serving customers and should be examined closely. Do not blindly follow this rule of thumb however since, for example, a very expensive product may be well off the projected best fit line and yet serve its small customer base quite well. You may with this Template wish to develop several perceptual maps changing your X and Y dimensions. For example, if you are a large food processor, you could examine frozen foods on dimensions other than the ones used here, or you could examine dairy products or any other related products. Simply cut and paste your existing map into Power Point then enter your data for a new map.

What do I enter in the x and y axis?

Enter The Name of the Dimensions on the X-axis

Enter The Name of the Dimensions on the Y-axis

Enter in up to 10 products

Cruiser Motorcycles

Electric Motorcycles

E-Bike

General Branded Merchandise

Financial Services

Parts & Accessories

What do i enter in these cells?

X - axis Rating		Y - axis Rating