Question: In this Video Case, you will first watch a video on Amys Kitchen, a family-owned, privately held company that manufactures organic and non-GMO convenience and

In this Video Case, you will first watch a video on Amys Kitchen, a family-owned, privately held company that manufactures organic and non-GMO convenience and frozen foods. You will then respond to the following management problem. Post your response and then comment on two of your classmates responses. Founders of Amy's Kitchen on inspiring the organic food movement

Assume you are on a task force for a world-renowned manufacturer of baby formula that has yet to develop a line of organic and non-GMO products. Draft a plan of action on how the company should convince various stakeholders to buy in to this new line of products, assuming they will have less of a profit margin than their traditional baby formula.

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