In this week's discussion forum, we examine the statement: Misreading the culture in a foreign market is
Fantastic news! We've Found the answer you've been seeking!
Question:
In this week's discussion forum, we examine the statement: Misreading the culture in a foreign market is "kryptonite" for an international marketer.
Discuss using an example from your personal experience with a cultural misunderstanding.
Consider a business person from a high-context culture negotiating with a business person from a low-context culture. What can go wrong?
Related Book For
Income Tax Fundamentals 2013
ISBN: 9781285586618
31st Edition
Authors: Gerald E. Whittenburg, Martha Altus Buller, Steven L Gill
Posted Date: