In this week's module, we will be exploring topics of self identity and how the self can be altered in respond to certain situation e.g., impression management. We will also discuss the evolution of "beauty" and "gender roles" and how it impacts on society and consumer behavior. More importantly how marketers and business are catering for these "new" consumer groups. For example, 'The Phluid Project' (https://thephluidproject.com/) is New York's first 'gender-free' clothing store, coffee shop, and community space that is checking gender norms at the door. The space was created as an effort to push the boundaries of what people are comfortable wearing, and to create a inclusive space that rejects the binary of traditional retail.

Video on What It's Like At A Gender-Free Clothing Store - https://www.youtube.com/watch?v=t7fPpF-3uvE

Another article on the "genderless revolution" - https://www.vice.com/en_au/article/bj43d8/gender-neutral-clothing-store-stockmann-finland

There are some who claim thatfashion is fluid, and that gender is still binary.Is "gender neutrality"a concept that is just "marketing" fad / ploy? What are your thoughts in relation to such initiatives ?