In this you will build a wireframe for a mobile application for a SmartBus concept. You will play the role of a product manager for UrbanMobility, a startup company, that is exploring new solutions for urban mobility problems. A specific problem you have identified is the transportation of children to and from school in urban areas. The key activities in this assignment include the following.

Key activities:

1. Identify the jobs to be done for parents and children.
2. Create a wireframe for a mobile application for a SmartBus concept. 1. To learn more about urban mobility issues for kids, customer insights, and parents persona. All of this information will help you in completing your assignment. Use the the attached screenshot for jobs to be done - outlining the jobs to be done. (Attached JTBD template) 2. To create the wireframe for the SmartBus concept. Refer attached about the concept. (Attached wireframe details)

- In this assignment, you will play the role of a Product Manager for UrbanMobility, a startup company that is exploring new solutions to address urban mobility challenges. - A specific problem you have identified is the transportation of children to and from school in urban areas. - The following are your key activities in this assignment: - Complete the Jobs To Be Done template for parents and children - Create a wireframe for a mobile application for the SmartBus concept (more information coming up) Pain Points for Youth Mobility to School Trends have shifted dramatically since 1969 for children in urban and suburban areas. What parents care about in transporting children Parent Persona - Jane and Mark Wilson 41 and 45 yearsold live in Ravenswood Summary of Customer Insights 1) Parents spend a surprising amount of time chauffeuring their children between activities 2) Children attend a highly diverse (and growing!) set of activities after school 3) Safety is of top priority (supervision, vehicle safety, interactions, privacy/security) 4) Parents want to spend less time and effort than current solutions as top 10% of parents are spending over 2 hours a day commuting their children 5) Many children require allergen free environments, such as vehicle interiors which have not been exposed to peanuts & access to epi-pens When developing solutions, we need to watch out for.... 1) Replacing the parent with another type of supervision requires substantial trust 2) Any decision surrounding children is not only functional, but also highly emotional Customer Survey - Parents UrbanMobility surveyed 204 parents with children between the ages of 5 and 15. Howmight we transport K-8 children in urban areas safely and efficiently with minimal parental effort and supervision? - List the Jobs to Be Done (JTBD) for parents as well as for children - Make sure you list functional jobs as When well as social/emotional jobs. (situation), - Limit yourself to 15-20 jobs overall. I want to - Describe each job using the template (motivation or forces), provided (see next slide): so I can (expected outcome). Template for JTBD Solution Concept : The SmartBus SmartBus The Autonomous School Bus The SmartBus is an autonomous, zero-emission electric school bus designed to safely and conveniently transport children ages 5-15 to school and the other activities throughout the week with mixed utility outside of peak hours. It is supposed to have everything from optimized \& dynamic routing, vehicle design, parental controls, service model, and is designed with the child's safety and wellbeing in mind. Creating a Wireframe for the SmartBus Mobile App - Parents will communicate with the SmartBus through a mobile app - Create a wireframe for the SmartBus application that parents will use to communicate with the SmartBus - The wireframe should implement the high-value jobs that you have identified in the previous step of the exercise - Limit yourself to 6 to 8 screens for your wireframe - In this assignment, you will play the role of a Product Manager for UrbanMobility, a startup company that is exploring new solutions to address urban mobility challenges. - A specific problem you have identified is the transportation of children to and from school in urban areas. - The following are your key activities in this assignment: - Complete the Jobs To Be Done template for parents and children - Create a wireframe for a mobile application for the SmartBus concept (more information coming up) Pain Points for Youth Mobility to School Trends have shifted dramatically since 1969 for children in urban and suburban areas. What parents care about in transporting children Parent Persona - Jane and Mark Wilson 41 and 45 yearsold live in Ravenswood Summary of Customer Insights 1) Parents spend a surprising amount of time chauffeuring their children between activities 2) Children attend a highly diverse (and growing!) set of activities after school 3) Safety is of top priority (supervision, vehicle safety, interactions, privacy/security) 4) Parents want to spend less time and effort than current solutions as top 10% of parents are spending over 2 hours a day commuting their children 5) Many children require allergen free environments, such as vehicle interiors which have not been exposed to peanuts & access to epi-pens When developing solutions, we need to watch out for.... 1) Replacing the parent with another type of supervision requires substantial trust 2) Any decision surrounding children is not only functional, but also highly emotional Customer Survey - Parents UrbanMobility surveyed 204 parents with children between the ages of 5 and 15. Howmight we transport K-8 children in urban areas safely and efficiently with minimal parental effort and supervision? - List the Jobs to Be Done (JTBD) for parents as well as for children - Make sure you list functional jobs as When well as social/emotional jobs. (situation), - Limit yourself to 15-20 jobs overall. I want to - Describe each job using the template (motivation or forces), provided (see next slide): so I can (expected outcome). Template for JTBD Solution Concept : The SmartBus SmartBus The Autonomous School Bus The SmartBus is an autonomous, zero-emission electric school bus designed to safely and conveniently transport children ages 5-15 to school and the other activities throughout the week with mixed utility outside of peak hours. It is supposed to have everything from optimized \& dynamic routing, vehicle design, parental controls, service model, and is designed with the child's safety and wellbeing in mind. Creating a Wireframe for the SmartBus Mobile App - Parents will communicate with the SmartBus through a mobile app - Create a wireframe for the SmartBus application that parents will use to communicate with the SmartBus - The wireframe should implement the high-value jobs that you have identified in the previous step of the exercise - Limit yourself to 6 to 8 screens for your wireframe