In three years, assuming the competitive environment remains unchanged, how many units of Bat will Baldwin be selling in the Nano market segment?

A. 639

B. 431

C. 716

D. 561

Transcribed Image Text:

Nano Statistics Total Industry Unit Demand Actual Industry Unit Sales Segment % of Total Industry Next Year's Segment Growth Rate 1. Ideal Position 2. Price 3. Age 4. Reliability Nano Customer Buying Criteria Expectations Pfmn 11.5 Size 6.5 $28.00 - 40.00 Ideal Age = 1.0 MTBF 18000-24000 Perceptual Map for Nano Segment 6 7 8 Alan €8 3,651 3,651 19.3% Perceptual map (at end of this year) Dim AB 14.0% Importance 35% 27% 20% 18% 10 11 12 13 14 15 16 and Performande 17 18 Accessibility Nano Andrews Baldwin Chester Digby 40% 35% 30% 25% 20% 15% 10% 5% 0% 0% 20% Andrews 40% Actual vs Potential Market Share 2015 Nano Actual 60% Baldwin Potential 80% 100% Nano Statistics Total Industry Unit Demand Actual Industry Unit Sales Segment % of Total Industry Next Year's Segment Growth Rate 1. Ideal Position 2. Price 3. Age 4. Reliability Nano Customer Buying Criteria Expectations Pfmn 11.5 Size 6.5 $28.00 - 40.00 Ideal Age = 1.0 MTBF 18000-24000 Perceptual Map for Nano Segment 6 7 8 Alan €8 3,651 3,651 19.3% Perceptual map (at end of this year) Dim AB 14.0% Importance 35% 27% 20% 18% 10 11 12 13 14 15 16 and Performande 17 18 Accessibility Nano Andrews Baldwin Chester Digby 40% 35% 30% 25% 20% 15% 10% 5% 0% 0% 20% Andrews 40% Actual vs Potential Market Share 2015 Nano Actual 60% Baldwin Potential 80% 100%

Answer rating: 100% (QA)

The detailed ... View the full answer