In times past, developing and implementing the "right" marketing strategy was all about creating a large number of transactions in order to maximize the firm's market share. In today's economy, however, that emphasis has shifted to:

a$.$ developing strategies that attract and retain customers over the long term.

b$.$ aggressive direct selling in order to maximize sales volume.

c$.$ conducting extensive research to discover the best way to make a profit.

d$.$ making the highest quality product.

e$.$ making products of moderate quality that could be sold at the lowest possible price.