Decades ago, developing and implementing the right marketing strategy was all about In today's economy, however that emphasis has shifted to developing strategies that attract and retain customers over the long term a aggressive selling in order to maximize sales volume b creating a large number of transactions in order to maximize a firm's market share c making products of moderate quality that could be sold at the lowest price possible d conducting extensive research to discover customer needs

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Question: Decades ago, developing and implementing the right marketing strategy was all about _________________ . In today's economy, however that emphasis has shifted to developing strategies

Decades ago, developing and implementing the "right" marketing strategy was all about _________________ . In today's economy, however that emphasis has shifted to developing strategies that attract and retain customers over the long term.

	a.	aggressive selling in order to maximize sales volume.
	b.	creating a large number of transactions in order to maximize a firm's market share.
	c.	making products of moderate quality that could be sold at the lowest price possible.
	d.	conducting extensive research to discover customer needs.

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