Question: In today's class we discussed the topic on competitor analysis. You are expected to read through competitive analysis and understand the 4 competitive positions. Market

In today's class we discussed the topic on competitor analysis.

You are expected to read through competitive analysis and understand the 4 competitive positions. Market leader, challenger, follower and market nicher.

Identify local companies that are in each position and explain how they have used all the strategies . (30marks)

1. Market Leader- Brookside Dairy

Flank defense - Developing innovative products. Eg. Low fat milk

Position defense

etc

2. Market challenger- New KCC

Frontal. show with examples as above

Frank.

3. Market Follower

4. Market Nicher

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