Written assignment: Competitive strategies Instructions Read and study chapters 3 and 4 of the book Strategic marketing: Market-oriented corporate and business unit planning, identified in the required resources of the module. In task 7.1 Higienic paper Charmin you selected a product (or service) from an existing company in the market in the category of beauty, hygiene or nutrition products. You must use this product to perform this activity. Write a written work with the following parts. Introduction: Summarize the central idea related to the topic. Developing: It presents an analysis of the competition, competitive advantage and defensive strategies (leader, challenger, follower, niche) for the selected product in the category of beauty, hygiene or nutrition products for the market. Indicate what you understand is the competitive position of the company currently in that industry and present theoretical arguments to validate your answer. Present strategic recommendations that you would propose to the company to maintain or improve its competitive position and strengthen the long-term relationship with its clients. Conclusion: Summarize the most relevant aspects of the content of your written work. References: You must include references to three (3) or more resources that you have consulted in APA style.