In Topic 6, this week you learned all about creating a product story Why is it important to create a product story for a business you may start and operate How do slogans and taglines support your product story How do your various brand expressions support your product story What are features and benefits, and which should be used in your product story

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Question: In Topic 6, this week you learned all about creating a product story. Why is it important to create a product story for a business

In Topic 6, this week you learned all about creating a product story. Why is it important to create a product story for a business you may start and operate?

How do slogans and taglines support your product story?
How do your various brand expressions support your product story?
What are features and benefits, and which should be used in your product story?

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