Question: IN TWO THOUSAND (2,000) WORDS, ANSWER THE FOLLOWING: Read the Material entitled as Sample Marketing Plan: Chill Beverage Company in Page 634-642 in Principles of

IN TWO THOUSAND (2,000) WORDS, ANSWER THE FOLLOWING:

IN TWO THOUSAND (2,000) WORDS, ANSWER THE

Read the Material entitled as Sample Marketing Plan: Chill Beverage Company in Page 634-642 in Principles of Marketing by Kotler and Armstrong (2014) and answer the following questions. 1. Define strategic planning and briefly describe the four steps that lead managers and Chill Beverage Company through the strategic planning process. Discuss the role marketing plays in this process

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